Author(s): Nazlı ERSOY
The purpose of this study is to determine the domestic and foreign tourists'perceived destination image and the relationship between perceived cognitive and affective values and destination image. For this purpose, survey method was chosen as the data collection method and data was collected by face to face interviews from 241 domestic and foreign tourists visiting region. According to research results, it was determined that tourists developed a positive attitude in general except for the transportation facilities, the adequacy of activity areas and the accommodation facilities and it was concluded that tourists separated satisfiedly from the destination. As well as, it was determined that cognitive values have stronger impacts on destination image than affective values. At the end of the study, some suggestions were offered for the development of destination image in Zeugma Mosaic Museum.
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