Author(s): H. Aydan (SİLKÜ) BİLGİLİER
The aim of this study is to determine the communication skills and leadersip competency that university administrators should have, and make some suggestions to improve their leadership skills from a public relations standpoint. A total of 172 faculty members and 450 third-year students, randomly selected from the Faculties of Letters, Education, Science, and Communication, constitute the sample of research for this study. It can be claimed that this study is unique and original because of the methods employed in the research. The characteristics of an effective leadership are assessed in detail through an attitude scale developed by Silkü (2008). Personality traits, capacities, contingency, positive or negative attitudes and manners, communication, management and motivation skills that an effective leader should possess are evaluated by the help of this scale. The research findings have revealed that the students considered education and competency as the most significant qualities that their faculty administrators had, while the faculty members’ choice was human relations; both the students and faculty members regarded their administrators’ communication skills sufficient; the students considered their motivation skills insufficient, yet the faculty members made no comment on that matter; more than half of both the students and faculty members thought that the most frequently used means of communication by their administrators was oral communication, and the most commonly used communication skill was speaking; the students stated they had expectations from their administrators about communication skills and leadership, whereas a great majority of faculty members expressed no expectations; the students’ expectations were specifically about a more democratic leadership, communication, motivation and a display of management skills.
The Journal of International Social Research received 8982 citations as per Google Scholar report
