Author(s): Elif Başak SARIOĞLU Ebru ÖZGEN
In this study, determining the attitude of Generation Z towards social media and their intentions in using social media is aimed. In the digitalizing world the communication tools and environments are increasingly raising in number and becoming diversified. In this study which we made over Generation Z, the generation is especially chosen for it is distinct from the other generations in terms of its familiarity to technological equipments. In the study it is examined with what degree does Generation Z use social media for distinct aims such as being informed-receive information, socialisation, organising activities and collaboration. Our survey is prepared based on results of a questionnaire made with 200 members of Generation Z. In the study, a survey was performed with the students from a state university in Istanbul, and from two different high schools, one state high school and the other high school connected with a foundation, containing questions about their social media uses. Additionally in depth interviews were made with 14 persons whose ages change between 15 and 18, and detailed questions were asked about their social media uses. After comparing the data obtained with global data, founded similarities and differences are emphasized. Generation Z uses the social media mainly for research and collaboration in addition to socialisation. Also it is understood that this generation does not evaluate the social media in a different dimension of reality and in terms of attitudes does not act very different in the social media than in face-toface communication.
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