Author(s): Alissa Rozan*
This article explores Nike's strategic communication and engagement in social justice issues, focusing on how the company integrates corporate social advocacy into its brand identity and operations. Through a comprehensive analysis of Nike’s social justice initiatives, including public statements, marketing campaigns, and community engagement, the study assesses the impact of these efforts on brand perception and consumer behavior. The analysis highlights Nike's approach to leveraging corporate social responsibility (CSR) as a tool for building brand loyalty and driving social change.
The Journal of International Social Research received 8982 citations as per Google Scholar report
