Author(s): Alissa Rozan*
Plastic pollution has emerged as one of the most pressing environmental challenges of the 21st century. Social media, a powerful tool for communication and information dissemination, offers unique opportunities to influence public behavior towards recycling. This empirical study examines how social media affects customer behavior regarding plastic recycling. Through a mixed-methods approach combining surveys, interviews, and content analysis, we assess the impact of social media campaigns on awareness, attitudes, and behaviors related to plastic recycling. The findings indicate that social media significantly influences customer behavior, with effective campaigns leading to increased awareness and positive recycling behaviors. The study concludes with recommendations for enhancing social media strategies to promote plastic recycling
The Journal of International Social Research received 8982 citations as per Google Scholar report
