Exploring Cultural Narratives: An Ethnographic Approach to Understanding Social Behavior

Abstract

Author(s): Alissa Rozan*

Ethnography provides a deep insight into the cultural practices, beliefs, and social behaviors of specific communities by focusing on immersive, long-term observation and participation. This study explores the methodology, challenges, and significance of ethnographic research in the social sciences, using a case study approach from various global contexts. Through participatory observation and interviews, the research identifies key cultural narratives that shape behavior, interactions, and identity formation. The findings highlight the importance of contextual understanding in social research and its implications for policy-making, social justice, and community development.

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