Author(s): Z.H Ramli*
Ecotourism, defined as responsible travel to natural areas that conserves the environment, sustains the well-being of local people, and involves interpretation and education, has emerged as a significant segment within the tourism industry. This research article provides a comprehensive analysis of ecotourism, focusing on its principles, practices, impacts, challenges, and future directions. Drawing upon recent literature and case studies, the article examines the sustainability of ecotourism initiatives, highlighting both their positive contributions to conservation and community development and the potential negative consequences if not managed effectively. By critically evaluating current trends and identifying key areas for improvement, this article aims to contribute to a deeper understanding of ecotourism's role in promoting environmental conservation and sustainable development..
The Journal of International Social Research received 8982 citations as per Google Scholar report
