• ISSN: 1307-9581
Menu
Menu

GLOBAL AND LOCAL FEATURES IN MODERN TIMES’ ADVERTISEMENT LINGUALISM

Abstract

Author(s): Dr. Meryem EN

The subject of this study is the applications of a new lingualism (and culturalism) defined as glocal (global-local) in advertising language, where linguistic and cultural differences have been transformed into economical commodities since 1980s. The aim of the study is, thus, by evaluating the linguistic structures of the three TV commercials, namely, Cola Turka, Dou Çay and Lays, with an approach of global and critical sociolinguistics, to discuss the interaction between global economic view and sociolinguistic phenomenon and the emergence of a new lingualism as a result.

scan code
Announcements

You can send your paper at Online Submission System
  • The Journal of International Social Research / Uluslararası Sosyal Araştırmalar Dergisi ISSN: 1307-9581, an international, peer-reviewed, on the web publication, from 2007 will be issued least four times annualy.
  • Our journal is an independent academic publication based on research in social sciences, contributing to its field and trying to publish scientific articles that will bring innovation to the original and social sciences.
  • The journal has got an international editorial board and referee board, mainly embodied from the each individually professional on the social research fields.
  • Uluslararası Sosyal Araştırmalar Dergisi / The Journal of International Social Research became a member of Cross Reff since 2014 and started to assign DOI numbers to the articles. image
Google Scholar citation report
Citations : 8982

The Journal of International Social Research received 8982 citations as per Google Scholar report

Flyer image
The Journal of International Social Research peer review process verified by publons
Flyer image
Get the App