Author(s): Cansu TOR KADIOÄLUï· Alaiddin KOÅAR**
Smart phones have emerged and become widespread day by day with the rapid development of technology. Thus, people spend more time with their phones and do most of daywork through these smart phone However some people have become addict on using these phones for longer than normal use (nomophobia). As a result of, consumers have started to spend more time on the internet and online shopping has started to increase rapidly. In this study, the effect of nomophobicity of consumers on online buying behaviors, whether there is a difference in nomophobicity and online buying behaviors of consumers who have got A and B type personality and whether nomophobicity differed in terms of demographic variables were examined. As a result of the research, it has been found that nomophobicity level positively affects the online buying behavior and nomophobicity levels and online buying behaviors are differed between consumers who have got A and B type personality characteristic According to findings of demographic variables, the level of nomophobicity was different in terms of marital status and age groups but not different in terms of gender, education degree and income group. K
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