Author(s): Özkan DAŞDEMİR
Nasreddin Hodja, who is a source of Turkish folk humor and a universal type of humor, lived in Ak?ehir and around it in 13th century. In the period of eight centuries, the number of Nasreddin Hodja’s anecdotes, which did not exceed a few hundred initially, nowadays has increased many times more than this number. Nasreddin Hodja’s anecdotes, which were updated in different ways and became functional constitute the subject of a context of inter textuality. In this context, among the examples addressed, Nasreddin Hodja’s anecdotes that were rewritten as a marketing tool in the virtual culture medium can be indicated. In our study, we will consider eight of the Nasreddin Hodja’s anecdotes rewritten as a marketing tool in terms of inter textual relations on the site called “Crazy Stuff” that sells products with the motto “Inconceivable, but you conceive and buy it!” in the virtual environment. The stable structures in circulation of Nasreddin Hodja’s anecdotes that achieved the condition of being main-text by showing examples of formal and semantic transformation in the anecdotes rewritten as a marketing tool will be revealed.
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