Author(s): Teemu Sointu*
This article examines Nike's approach to social justice communication within the framework of corporate social advocacy (CSA). As a leading global sports brand, Nike has increasingly engaged in social issues, leveraging its platform to advocate for social justice, racial equality, and community empowerment. The study analyzes Nike's communication strategies, campaigns, and partnerships to understand how they align with its corporate values and the broader social landscape. By employing qualitative content analysis and examining case studies, the article highlights the effectiveness of Nike's social justice initiatives in fostering consumer engagement, brand loyalty, and societal change. The findings suggest that Nike's commitment to social advocacy not only enhances its brand image but also contributes to meaningful conversations around pressing social issues.
The Journal of International Social Research received 8982 citations as per Google Scholar report
