Author(s): Necdet HACIOĞLU, Füsun ESENKAL ÇÖZELİ, Ayşen ACUN
In this study, According to Crescentrating 2016 reports, the content analysis is evaluated on web sites taken from the countries of Turkey, Malaysia, and UAE, the first three countries on Halal Tourism that are 3-4-5 star city hotels using the halal concept. For this purpose, I will try to answer the questions below; How do the Halal Hotels highlight the room facilities, hotel services, architectural structures, location, decorations, and marketing? Is there any differences between Turkey, Malaysia, or UAE, and how do city Halal Hotels compared to each other? In this frame, the term of Halal Tourism is explained by the importance of Halal Tourism being seen as an alternative tourism, and is discussed at the literature review part. Then, the first three countries in this area are compared; the place, location, and potential of Turkey explicated. At the end of the literature review the travel motivation, expectation of Halal Tourists, and hotel facilities that they are looking for are stated with using the previous studies and the analysis part is created. In the findings, it is seen that the Halal Hotels located in these three countries, are ranging from each other according to their closeness to the city facilities. The evaluation is made with these findings and at last the recommendations and results are put forward.
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