• ISSN: 1307-9581
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Using Valence, Arousal, and Issue Salience to Create Successful Corporate Social Advocacy Programs

Abstract

Author(s): Xiaohua li*

This research article explores the role of valence, arousal, and issue salience in the formulation and execution of Corporate Social Advocacy (CSA) programs. The study aims to provide insights into how these psychological dimensions influence public engagement, brand perception, and overall program success. Drawing on existing literature, case studies, and empirical analysis, the findings indicate that effective CSA programs are characterized by a high degree of positive valence, optimal arousal levels, and relevant issue salience. The article concludes with strategic recommendations for organizations aiming to enhance their CSA initiatives.

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  • The Journal of International Social Research / Uluslararası Sosyal Araştırmalar Dergisi ISSN: 1307-9581, an international, peer-reviewed, on the web publication, from 2007 will be issued least four times annualy.
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Citations : 8982

The Journal of International Social Research received 8982 citations as per Google Scholar report

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