Author(s): OÄuz YAVUZYILMAZ
In the era that we meet many innovations, continious changes and transitions took place in communication, as well. Communication is an important notion in terms of marketing. The vital factor in this notion which is highlighted in especially after 2000s and took place a wide range day by day is word of mouth communication. Consumers are stronger and more important than the companies which deals with marketing, nowadays. The main reason of this can be revaled as consumers are tired of communication bombing and developing immunity to the of the messages that was delivered to them. Due to closed doors to the messages, received from the modern marketing communication channels and developed immunity, it has been getting harder to reach consumers. Since they have developed immunity to the messages that they get a large amount every day, consumers do not pay attention much to the this messages and pass them by checking superficially. Word of mouth is a part of it at that moment. Because almost all of the consumer pay attention to their friend’s recommandation, besides, calls them to get some more feedback about the product or service. The honest, positive and sicere recommandations which affect the consumers comes from the persons that experienced the product during the purchasing decision period. Word of mouth communication term that is underlying the word of mouth term is represented in depth. The position and the importance of the word of mouth communication based on communication term in general is stated within this scope
The Journal of International Social Research received 8982 citations as per Google Scholar report
